Better results from Google Ads,Meta Ads, DV360 and TikTok
I audit your advertising, build a clear promotion strategy and media plan, and guide your team or agency. Senior marketing management — without a full-time hire. 12+ years, including Publicis Media and Google.
Sounds familiar?
You spend on ads, but you're not sure what really works.
Your agency sends reports, but results stay the same.
You want to try TikTok or DV360, but don't know where to start.
You don't know how to split your budget between channels.
You need a senior marketing manager, but not full-time.
If any of these sound like you, start with a free audit.
Start with a free audit
I review your current advertising and strategy, and show you what to fix first.
What I check
- ✓Campaign structure and account setup
- ✓Tracking: can you trust your numbers?
- ✓Budget split between channels
- ✓Targeting and ads
- ✓Where money is wasted
What you get
- ✓A 30-minute call about your business and goals
- ✓A short written summary within 3 business days: the main problems and what to do first
- ✓An honest answer — if you don't need my help, I'll tell you
Free. No obligation. I reply within 1 business day.
How I can help
Channel consulting
I show you or your team how to use Google Ads, Meta Ads, DV360 and TikTok the right way. We review your setup together and fix what holds results back.
Promotion strategy
A clear online promotion plan: who your customers are, which channels to use, what to say and how to measure results.
Media planning
Where to spend, how much and when. A media plan with the budget split per channel, expected results and a timeline.
External marketing manager
I work as your part-time digital marketing manager. I oversee campaigns and agencies, review results every month and keep the strategy on track.
Channels I work with
Google Ads
Search, Shopping, Performance Max and YouTube
Meta Ads
Facebook and Instagram
DV360
Programmatic ads on websites, apps, YouTube and connected TV
TikTok Ads
Short video ads that reach new audiences
Plus tracking and reporting in GA4.
How it works
Free audit
A 30-minute call and a written summary within 3 business days.
Plan
We agree what you need: consulting, strategy, media plan or monthly support. You know the scope and price before we start.
Action
Your team or agency makes the changes with my guidance, or I manage them together with you. We review results every month.
Four ways to work together.
Choose what fits your stage.
Growth Audit + Roadmap
One channel in 3 weeks · Full audit in 4–8 weeks
Companies that need a clear plan before they spend more.
Account, tracking and unit economics review, hypothesis roadmap and prioritized test plan. Start with a single channel, or cover the full acquisition setup.
Launch Sprint
Your first paid channel, built right · 30 days
Funded startups launching paid acquisition without a senior paid media hire.
Tracking and conversion setup, account build, first campaigns and 30 days of optimization on one channel. You supply creative and site access.
Growth Advisory
Senior second opinion · Two calls a month + async review
Senior direction for teams that run campaigns themselves.
Teams that execute in-house or with an agency and want senior input on strategy, measurement and budget.
Two working calls a month, async review of plans, reports and tests, and prioritization of what to do next.
Hands-on Media Buying
Senior media buyer · Direct account ownership
Companies that need experienced hands-on management across Google, Meta and programmatic.
Campaign management, optimization, testing, creative briefing, measurement and weekly performance cadence.
Not sure which one fits? Start with the free audit.
Results
Problem
Cost per lead was rising, and sales said lead quality was dropping.
What I did
Focused campaigns on real customers, not just form fills. Rebuilt Google, Meta and LinkedIn campaigns and fixed tracking.
Result
Problem
Budget was spread across channels with no plan and no reliable tracking.
What I did
Built the full paid advertising function — strategy, testing routine, a team of 6 and reporting.
Result
One clear system and one budget instead of scattered spend.
Problem
Google Ads stopped growing.
What I did
Launched DV360 with new audiences and proper measurement.
Result
A new, scalable channel beyond Google Ads.
Problem
A niche product needed quality leads from several channels.
What I did
Built a Google, Meta and LinkedIn media plan focused on lead quality.
Result
3+ paid channels working to one plan.
Hi, I'm Vasyl
I've worked in paid advertising since 2013. My background includes Google Ads technical support for Polish and European markets and Starcom / Publicis Media. I've helped 350+ clients across Europe, the US and the UK. Today I help companies build clear advertising strategies and get more from every channel.
- ✓12+ years, 350+ clients
- ✓Google Ads, Meta Ads, DV360 and TikTok — one strategy, not four separate vendors
- ✓An outside view: honest feedback on your agency or in-house team
- ✓I work in English, Polish, Ukrainian and Russian
Frequently asked questions
Get your free audit
Tell me about your advertising. I'll reply within 1 business day.